You have written a great post for your website, you hit the publish button, now what? If you think you have finished, you are wrong. You have barely begun and there are still many tasks to perform.
It could be said that the easy part is over and once a post is published to your site, then comes all the hard work. What work? Getting people to read it for a start!
Publishing posts on WordPress is really easy and the biggest problem that many people have is getting visitors to their website. There are many tasks to perform once a post is published and the ones covered below will help you to get your posts in front of eyeballs.
Let’s take a look at the tasks you need to do after hitting the Publish button.
Check your post
It is strange, but you can check your writing carefully before you publish it, but about 30 seconds after clicking the Publish button you see typing slips, missing words and other errors. View the post on the site, not in the editor, and read it through slowly, you may be surprised to find errors and you must return to the editor and fix them.
Posts look different in the editor than for real on the site, and you may find that there are large blocks of text that would be better broken up into shorter paragraphs or that need an image or subheading.
The Preview button in the top right corner of the editor is very useful for seeing the post before publishing it and for proofreading.
Check your post after publishing too.
Check for comments
Hopefully people will see your post and comment on it. Check for new comments every day and reply to them if necessary. A comment may simply say ‘Thanks’ and no reply from you is necessary.
However, some comments are opportunities to engage your readers in discussion, expand on topics covered in the post and so on. A healthy and active discussion is great for boosting visitors and those that post comments may return to see the replies.
Comment forms attract spammers like bees to a honeypot. You must block spammers and junk comments. See How to block spam comments on your website.
If you have built up an email subscriber list, tell them about it. This may be a single sentence, paragraph or whole email. Tell them how unmissable and great the post is. Use a service like Benchmark Email, MailChimp or one of the many others. Many offer free accounts till your subscriber list reaches 1 – 2,000.
Interact with bloggers and forums
Look for other blogs, sites and forums and post inciteful and interesting comments on them. You may not be allowed to directly post a link, but if the site requires registration, such as a forum, you may be able to include your site’s URL in your user profile. If you write interesting comments, people may check out your profile and then visit your site.
It takes a long time, but if people regularly see your name, they may come to associate it with being an expert in your niche. This can help when you post links elsewhere.
Refresh your post
This time next year your post may be out of date. Take a close look at old posts and refresh them by rewriting a paragraph or two, adding an extra paragraph or image. This is not only good for readers, but for search engines too and they notice when you refresh old articles. It helps to maintain their position in search rankings.
Promote, promote promote
A common mistake that many people make when building a blog or website, is that all they have to do is to create posts and people will come. They won’t and you need to promote, promote, promote.
Some people say that you should spend 25% of your time creating content and 75% promoting it.
If you are not promoting your site and your content then how will people find it? You must promote it as much as you can to get it in front of eyeballs.
This is particularly hard at first when you do not have a lot of content, but it is something you have to work at. Progress may be slow at first, but every time you promote your site or content, you will gain a few extra visitors.
Sometimes you get help and when you promote your site, such as by sharing a link on social media, someone may share it themselves. Your share can be reshared by others who then reshare it with their network and so on.
Do not try to saturate the web with links to your latest post because this will simply trigger spam filters everywhere. You will end up with less visibility and not more.
Create a long term promotion schedule. This will be different for each place you promote your content. You might post a link to your post daily on Twitter, weekly on Facebook, monthly on LinkedIn and so on.
Share a link on your Facebook page and make a note in your diary, or use the Facebook scheduler, to share the link again in two weeks time and then again in a month’s time.
- Check your post. Seeing it on your site is different and you may spot typing slips and other problems you missed
- Check for comments. Check regularly for comments and take every opportunity to respond to them and engage with readers
- Email subscribers. If you have built up an email list, and you should, email people and tell them about the new post
- Interact in forums. Find forums in your niche and post comments. Become known as an expert in your field
- Promote, promote, promote. Share your links everywhere you can – Facebook, Twitter, LinkedIn, Pinterest and so on
- Repeat. Do this all over again a month later – check the post and add a bit more, share the link, remind email subscribers what they missed
Course Contents: Boost Website Visitors In 7 Days
Go to Part 5: Promote your site and posts with Facebook
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