Plugins power WordPress websites and WordPress powers the web, well at least a third of it and it is growing. Let’s take a look at the benefits of plugins and some you should be using.
Many WordPress (WP) plugins help to connect your business website to Google Analytics. It will help you determine how people land on your web pages and use them. The greatest advantage is that you can see all the essential data or statistics that matter for your website. Whether you want to optimize your site, drive traffic, increase revenue, use Google Analytics to enable e-commerce tracking, or keep track of user management, WP plugins offer all such benefits.
If you are a blogger, you know about the increasing popularity of websites and blogs developed in WP. However, some business owners are unaware of the immense benefits of WP plugins for their website. You can read about some of the greatest benefits of WP plugins compared to other blogging platforms such as Joomla or Drupal, offering plugins.
According to an article published on www.inc.com, there are some 54,000 WP plugins or more. Then, how do you know which is the best one to power your website?
Well, you need to take some time out of your busy schedule and read authority sites, journals, e-books, books, and numerous online materials to help you make an informed decision. For your better understanding, we will walk you through some of the greatest benefits of WP plugins for the website.
Visitors to your website
You will find plugins that help you drive quality traffic to your website, especially WP that is both out-of-the-box and SEO-friendly. Yes, you can take your website to the next level to boost your site traffic employing the best practices in SEO.
You can use Yoast SEO, which is one of the best WP plugins offering your website an all-encompassing solution with the tools and features to enhance your website’s on-page SEO.
You can add Meta tags, connect your web pages to Google Console, generate sitemaps, and optimize your site for social networking sites, and much more.
As far as Yoast is concerned, it has a robust redirect feature that helps you create 301 redirects, which is very useful for your business website. The plug-in also helps to detect URL changes and generate auto-directs, thus getting rid of any broken links on your website.
User-friendly contact forms
All websites require a contact form, as that helps visitors and prospective customers to inquire about your product or service offerings. You can consider WPForms, which is a user-friendly contact form plug-in for WordPress.
You can use the drag and drop website form builder that lets you generate contact forms, online order forms, email subscription forms, payment forms, and survey forms in no time. In addition, you can create all such forms with a few simple clicks of the mouse.
Use the WP plug-in that incorporates the popular payment and marketing platforms that help you to create powerful forms in a couple of minutes. You will also have options to build a customized WP registration form and login page for users. If you want a simple solution, you can use the lighter version of WPForms.
If you have a big website and want to grow your online business, you must opt for the paid version because it has the best, robust features to help you generate leads and boost sales. If you are not aware and new to WP plugins, consult with a digital marketing professional who knows the ins-and-outs of WP website design and development.
Conversions
Use WP plugins that help you with conversion rate optimization. For example, the OptinMonster helps you to change abandoning site visitors to email subscribers or customers. This WP plug-in lets you gain increased email subscribers in less time.
You can make the best use of pre-designed conversion opt-in forms, which you can easily tweak using the drag and drop form builder. The robust display targeting features will let you customize your campaigns for individual visitors. It helps you display the correct message at the right time.
When it comes to this WP plug-in, it is the best bet for business websites, e-commerce stores, and bloggers. If you are planning to pocket some good money from your site traffic, then OptinMonster is your best bet.
The major benefits are recovering abandoned shopping cart sales, increase your email subscribers, and convert website visitors. We recommend that you use the plug-in for best website performance.
Improved website speed
If your website has high page load time, you can use WP plugins such as WP Rocket to enhance your site speed in no time. You will also be able to improve the overall performance of your business website without any technical knowledge and skills.
When it comes to the plug-in, it auto turns on the ideal WP caching settings such as page cache, gzip, cache pre-loading, and compression. Additionally, use the other features like CDN support, lazy loading images, minification, and DNS pre-fetching to improve page load times.
Besides, you can make the best use of Imagify that is costless photo optimization service to speed up your business website further. It is one of the simple and user-friendly WP cache plugins. However, it is a paid plug-in.
Website Security
Your website’s security is your utmost priority if you have a business online. For example, the WP security plug such as Sucuri provides you with web application firewall, which is the ideal protection that your business website deserves.
The major benefits of the plug-in are protecting your site from malware threats, DDoS attacks, XSS threats, and brute force attacks. Therefore, if you have an unsecured firewall on your site, you need this plug-in. The plug-in helps to block thousands of online virus and threats round-the-clock. There is no doubt about the same.
Custom web design
Use Beaver Builder, which is another drag and drop web page builder for your WP website. You can customize your site design and develop custom layouts without having to worry about writing codes.
Website owners prefer using the WP plug-in because it helps them create customized landing pages without the need to hire a web developer.
Conclusion
Now that you know about the benefits of WP plugins, take your website to the next level for enhanced traffic, conversions, security, and improved page load speed.
Author: Andrew Thompson
