For many many website and blog owners, Pinterest is their number one source of traffic. It can work brilliantly and some people get millions of views on the service, and thousands of clicks through to their site.
Here’s an overview of how to boost visitor numbers using the service.
There is more to Pinterest than most people realise and there are various ways to make it work better.
Here I will just cover the basics to get you started and there is more information elsewhere in RAW Guides courses. For example, see the course Secrets to social media promotion, especially the module Use Rich Pins for standout shares.
Create a Pinterest business account
Anyone can join Pinterest and there are personal and business accounts. If your blog or website makes money in any way, you should have a business account. If you don’t have a Pinterest account, go here and create one.
If you already have a personal Pinterest account, you should find an option to convert it into a business account in the menu in the top left corner, or go here.
A business account works just the same as a personal account, but it provides additional statistics and analytics showing how many people view your pins, click on them, share them and so on. The is valuable information for anyone trying to build their Pinterest account.
You will need to verify your website and this involves downloading a file and uploading it to your site, or putting some code in the header. If you have a WordPress plugin that can put code in the header, then copy your Pinterest verification code and paste it into your site.
For a more detailed guide, read Use Rich pins for Standout Pinterest shares in the course Secrets to successful social media promotion.
Create a great profile
Pay careful attention to your profile. make sure the image is good and remember that it is cropped to a circle. The title and description describe your content and use keywords that people might search for.
Pinterest is a type of search engine.
Every part of your profile (and board descriptions), should be geared towards search. Ensure it contains keywords and phrases that people might search for.
Choose the right Pinterest pin size
If you look at the pins on Pinterest you will notice that they have a particular size and shape. They are tall and narrow. Sizes can vary and Pinterest will resize them to fit if they are not right, but the minimum size of image you should be creating is around 900 to 1200 pixels tall by around 600 pixels wide.
The size a pin actually appears on the web page at Pinterest is around 240 pixels wide. It is shrunk down to thumbnail size when displayed.
For this reason you need to make any text in the image huge so that it is still readable when shrunk to a thumbnail. Set the font size to 64, 72 point or more. It depends on the size of the image and larger ones are shrunk more, so need bigger text. To get an idea of what your pin will look like, set the zoom in your photo editor to a small value like 30%.
Stick to a theme for your pins
Your Pinterest pins should all use a similar design or theme. Use the same font, colour, size and positioning for the text. Use the same border colour or background, and so on.
Do not make them too similar or people will not be able to tell one pin from another without staring hard at the text. They should be different, but obviously related, perhaps with your business or site logo or brand.
Add meaningful descriptions
Pinterest is a cross between a social network and a search engine,
Everything you do on Enter a description for each pin that is neither too long nor too short. It should contain keywords and phrases that people might be searching for. Try typing keywords into Pinterest to see what suggestions it comes up with.
Pin a lot
Pinterest works best if you pin a lot. Some people pin 30 to 50 times a day, but if you pin too much you can get a penalty and you may not be able to post for w hile, so don’t go overboard with the pinning.
Pin other people’s content or save other people’s pins to your boards. In fact, you should pin more of other people’s content than your own. For example, for every pin of your own content, pin five items from other people.
If you are new to Pinterest, this might seem strange. Why promote other people’s content? Because it works. For various reasons, pinning other people’s content boost the number of views and clicks you get to your own content. Find other people in your niche and pin their stuff!
Follow other people
Find other people in your niche and follow them. People like to be followed on Pinterest and often they will return the favour and follow you back. This helps to build your followers and this increases the number of views of your pins.
Commenting on other people’s pins in your niche can also be beneficial and the more you engage with others, the more they will engage with you.
Join group boards
A group board is created when the owner invites other people to post on it. Open one of your boards, click the pencil icon at the top to edit the board and there is a Collaborators box that enables you to invite other people by name or email.
When several people are pinning to a board and sharing and promoting pins, it gains many times more pins and views. Some group boards are very popular indeed.
If you are new to Pinterest it can be hard to get a group board going, but it is one option to consider.
Another option, and the one that many people prefer, is to join an existing successful group board. Open a group board and the first person in the list of members should be the owner. You must contact them and ask to join. They then send you an invite.
Third party tools
BoardBooster for example, has a great feature that lets you recycle pins. It takes the oldest pins on a board and repins them like new, which makes them more likely to be seen by people using Pinterest.
Many people consider Tribes to be Tailwind’s best feature. It enables you to create and to join groups of like-minded people. For example, if you are a food or a fitness blogger, you can find and join food or fitness tribes.
Tribe members share pins and web content to the tribe and as a member, you can then pin it on your own boards. Tribes are basically collections of pins you can reshare. You can add your own pins to the tribe so other people can share your content as you share theirs.
Here is a video showing how Tailwind Tribes work.
There is still more to learn about Pinterest, but the information here will get you started.
- Create a Pinterest business account or switch from personal to business. It provides useful statistics and analysis
- Choose the right image size for a pin – tall and narrow, such as 1000 x 600 pixels
- Text on your pins needs to be big enough to read when the image is shrunk for display on Pinterest
- Stick to a visual theme for your pins. It becomes your identity or brand and lets people recognise you at a glance
- Pin a lot. Then pin some more! You might pin 5 times a day on Facebook, but 25 times a day on Pinterest would not be unusual
- Follow other people in your niche, they may follow you back
- Join group boards, they are a quick way to boosting exposure
- Consider third party tools like Tailwind and BoardBooster. They cost money, but serious pinners reckon they are well worth it
Course Contents: Boost Website Visitors In 7 Days
Go to Part 7: Other places to promote your site and posts
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