Once a website is built or a post is published, your work has just begun. You must promote, promote, promote! I have looked at Facebook and Pinterest in earlier parts of this course, which are hugely important, but there are many other places to promote.
Here is a a great list of alternative places to promote your content, and possibly a few you never thought of.
It is best not to put all your eggs in one basket. In other words, do not focus on one place and ignore all the other places you can promote your site and posts. Promotion does not start and end with Pinterest or Facebook, and there is so much more.
One place will usually be your best source of traffic and it may be Facebook, Pinterest, Instagram or wherever, but a change to the way the service works could severely impact your traffic. For example, a tweak to the Facebook algorithm that shows your shares to other people can severely reduce your reach and likes.
Spread yourself around and you minimise the risk of losing traffic. Another benefit is that you might discover another great place to share your links and promote your site and posts.
Google+ is run by Google, who also runs the biggest search engine on the internet. Therefore posts to Google+ appear in Google search results and your Google+ posts can become a source of search traffic. It is also a way to tell Google you have a new post on your site.
Post to your own home feed whenever there is something new on your site or blog. Follow other people and they may follow you back.
Join communities in your subject area and join in the discussions. People may check you out and if they like your profile they may follow you. They will then see the links you share in your feed. People may +1 (like) your posts and add comments you can respond to. It’s basically Google’s version of Facebook.
Read the rules about sharing links in communities because some don’t like it, or they may only allow it in certain sections.
Twitter is a good place to post links if you can build up a large enough following. You need several thousand to make a significant impact. Search for and follow people in your niche and some will then follow back.
Post several times a day and mix it up with links to your stuff, interesting comments, links to other people’s stuff, news items and so on. Use #hashtags for keywords.
Some people have a lot of success posting to Instagram, but you do need a topic that is visual. Fashion, photography, food, photography, health and fitness often do well. Create short videos, photo posts, and use hashtags for keywords.
Post once a day and follow people, comment on their posts and engage with other Instagrammers.
Instagram is aimed almost exclusively at phone users. It can be accessed on the desktop through a browser, but bear in mind most people are using a phone. Link sharing is limited, but you can post a photo or video and include a note to tell people to click the link in your bio for more information.
LinkedIn is a social network that has as strong business bias, even more so now that it is owned by Microsoft, so it mostly suits websites and blogs that cover business issues.
It is like Facebook for business and you can post on your own news feed or you can join the thousands of groups in all manner of niches. Build your followers and follow other interesting people in your niche. Post occasionally, not daily, and bear in mind the business audience.
StumbleUpon is a link sharing and web content discovery service that you can join for free. Share other people’s links as well as your own and people may follow you and share links to your site. Share 4 of other people’s links to 1 of your own.
Reddit is visually dull, but its discussion forums have millions of users. Generally Reddit users don’t like people sharing links, but occasionally an opportunity arises and you can link to your content.
Don’t join and start posting all over the place because you will get blocked or labelled a spammer. Find discussions in your subject area and only occasionally post a link and only when it is relevant.
Quora is a question and answer service in which people post questions and then other people answer them.
You cannot simply post links to your content, but sometimes you may have an opportunity to link to something you posted. For example, someone may ask a question and you can answer it, then add a link to a post on your site where they can get more detailed information.
People may also follow you and check out your profile information, so put your site in your Quora profile. Quora also sends people your answers via email, which can then generate a lot of views.
Digg is a service that enables you to subscribe to RSS feeds, which are news feeds of updates from websites. Every WordPress has an RSS news feed at www.myblog.com/feed/. Create a free Digg account, subscribe to some news feeds in your subject area and add your own site’s feed. You can submit new posts to Digg at digg.com/submit
Scoop.it is a free/paid content curation service that enables you to post links to interesting content you find on the web. Whenever you see a great article you think your audience will love, share it to your news feed. Of course, you can slip in the occasional link to your own site or posts. You can follow other people’s feeds and they may follow yours. Post 5 times in a day and it boosts the visibility of your posts.
BeBee is a social network designed to be similar to, but offer an alternative to LinkedIn. It directly competes with it and it has a strong business bias. It will suit some people, but not others and it depends on your niche. You can post on your home feed or share posts in groups/communities.
There is a blurry gray line between promoting your site or blog effectively and being a spammer. All of the above places to post have rules on the amount you can post and it varies. For example, posting 15 times a day on Facebook could get you banned for spamming, but it is fine on Twitter.
There are a couple of very important points to understand.
- Post other people’s content more than your own. For example, 5 of other people’s to every one of yours.
- Post less, not more because the less you post, the more engagement you get.
They are not logical and seem wrong, but they work. Many bloggers and site owners post links everywhere in an effort to get traffic, but discover that while it does bring in some traffic, it does not get a lot.
Many people have discovered that posting less actually gets more views and more engagement than posting a lot. It is the spam filters that these services use. Get labelled as a spammer and the service will limit your visibility, but occasionally post links and you look like a genuine person sharing great content, so they increase its visibility and reach.
- Take the course Rank higher in Google searches with on-page SEO
- Take the course Secrets to successful social media promotion
- Make every post the most comprehensive and best you can
- Promote, promote, promote your site and content
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