Good website design increases website visitors and encourages them to view more pages. A bad design does not. You should therefore take a hard look at your site and ask yourself, is it easy to use?
A few tweaks to the design of a site can make a significant difference to the number of visitors it gets and how long they stay. Improve it and you will get more traffic and views.
This increase in website traffic is valuable on its own, but it is also a signal to Google that you should appear higher in search results. This results in even more traffic.
A good website design that is easy to navigate is a key factor when you apply to advertising networks like Google AdSense. Sites with bad designs are less likely to be rejected and great designs are more likely to be accepted.
Website design is a huge and complex subject and it is not possible to cover everything, but here are a few things to think about.
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