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    Apple is struggling to sell iPhones, but to be fair, everyone else is struggling to sell phones too. What should Apple do next?

    I think a cheap iPhone, something like an iPhone XR mini or iPhone SE would be a good idea. It might reduce the average selling price, it might cause people to buy a cheap iPhone instead of an expensive one, but it would also increase sales and get more iPhones out there.

    Tim Cook says numbers aren’t important, but they are. Apple doesn’t just make money off sales of iPhones, it makes money on iCloud storage, Music streaming and movies, apps in the App Store, Apple Watches, and so on. Increase iPhone sales and everything else brings in more money.

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