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    Roland Waddilove

    Apple’s recent income report showed that services sales are up, but that iPhone sales continue to fall (source). Many people seem pleased at this because Apple is transitioning to a services company. That is fine for now, but it will lead to problems in the future.

    With the exception of Music, which has a few Android users, all Apple services are sold to owners of Apple hardware and iPhone users are the biggest group of these. TV, Music, News, iCloud, AppleCare, the App Store – all sell to iPhone users and if sales of iPhones are falling, how will Apple sell services?

    I foresee problems if things continue the way they are and Apple must stop the falling iPhone sales.

    How? A recent report revealed that the cheapest iPhone, the XR, makes up nearly half of all iPhone sales. In other words, the combined sales of every other iPhone is only equal to the iPhone XR (source).

    People choose price over specifications and cheaper iPhones are what is needed to stop the rot in sales.

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